Summary

This article provides a critical perspective on how operators leverage Customer View technology rather than viewing it solely as an advertising business. Instead of treating CTV merely as a revenue stream, researchers emphasize its integration into the comprehensive marketing mix alongside traditional media formats like retail platforms and search engines. The core innovation lies in digital-out-of-home technologies converging seamlessly with data streams from in-store kiosks and high-street displays. This convergence transforms high-impact entertainment events and new locations such as airports, sports stadiums, and transport hubs into strategic destinations. Consequently, operators are effectively extending the scope of their brand presence beyond traditional retail floors to include dynamic in-game experiences, making CTV a transformative force rather than an isolated component of modern marketing strategy.

Title

RetailX Home - RetailX Events

Description

RetailX Home - RetailX Events

Categories

E-commerce

Downstreams

linkedin.com, instagram.com, cookiedatabase.org, internetretailing.net

NS Lookup

A 216.150.1.129, A 216.150.16.129

Dates

Created 2024-02-14

Updated 2026-10-27

Summarized 2026-10-31