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domain	alistapart.com
summary	This content discusses the challenge of securing budgets for user experience (UX) research amidst tight financial times, despite its importance. It emphasizes that UX research can be effectively communicated using storytelling techniques, such as a three-act narrative structure (setup, confrontation, and resolution), character development, and conflict resolution, ultimately benefitting both researchers and stakeholders. The article also touches upon the creative process, including moments of inspiration, periods of hard work, and the inherent mystery of a creative career, as shared by A List Apart founder Zeldman.
title	A List Apart – For people who make websites
description	For people who make websites
keywords	design, content, list, june, february, october, breaking, framework, time, user, career, december, people, make, lessons, history, rules
upstreams	a11yweekly.com, aaron-gustafson.com, adrianroselli.com, continuumdesign.net, jasonsantamaria.com, webstandards.org
downstreams	facebook.com, twitter.com, wordpress.com, toddle.dev, pressable.com
nslookup	A 199.16.173.72, A 199.16.172.59
created	2024-10-13
updated	2025-10-24
summarized	2025-10-24