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domain	x5media.ru
summary	The provided content appears to be a raw data export from an e-commerce or marketing platform. The details include various identifiers such as customer names (name), types of products purchased like foodtech and bloggers related platforms including Food.ru, X5 Blogger Group; contact information with placeholders for phone numbers and emails in Russian format indicating that this might not have been entered but meant to be filled out later. The data also includes the status or type of product bought such as 'foodtech', different categories (e.g., food-related items), roles like seller ('seller'), a checkbox indication, an option for customers' comments with placeholders shown in Cyrillic script. There are specific codes and IDs associated with each entry which could be used to track transactions within the system. It's important that all personal data such as names, emails, phone numbers etc., have been anonymized here but it would normally suggest these details were collected through a platform like X5 Media or Food.ru's sales channels for targeted advertising purposes. The 'sales lift foodtech Food.ru' part might indicate an increase in interest and/or purchases related to the mentioned products/services. The data is structured with unique identifiers (lids) that start at 1718360823465, incrementally increasing by one each time a new line of entry starts which could be used for tracking purposes within their system. The 'loff:' seems like an arbitrary value and may relate to some form of row or file offset in the original database. The data also includes various types such as em (email), ph (phone number - with country flag indicating Russian users) type, nm (name), ta (text area for comments/collaboration inputs). This raw dataset is typically used by sales and marketing teams to analyze customer behavior, preferences or perform targeted advertising. Data-driven insights can be derived from this data such as which products are popular among different segments of customers like sellers vs regular users. The placeholders in the phone number field 'uXXXXXX' suggest it may have been left incomplete for later entry while setting up a new user profile on an e-commerce platform or during manual input errors. The cookie note implies that there might be some concern with privacy and data protection, as cookies are often used to track users across sessions which could lead to concerns around consent under regulations such as GDPR. It's important when summarizing this kind of dataset it would typically involve aggregating the types of products sold; identifying high-traffic periods for certain items (if timestamped correctly); deducing customer demographics based on roles and languages indicated by Cyrillic script input; understanding sales trends related to Food.ru's offerings or X5 Media campaigns. The final step in processing this data could be creating reports that help guide inventory decisions, marketing strategies, and improving the overall shopping experience for customers via targeted advertising efforts. In conclusion: This raw dataset appears from an e-commerce platform containing customer information linked with their purchases of foodtech items along with other services like X5 Blogger. It is likely used to analyze trends in consumer behavior specifically within Russian markets related to Food.ru's offerings as well as associated platforms such as X5 Media, for targeted advertising and improving marketing strategies based on collected data while also ensuring compliance through cookie notes that may indicate considerations around user consent under privacy regulations.
title	X5 Media - a single window of sales of advertising and analytical capabilities of the X5 Group
description	Show advertising to customers X5 Group in all available channels: from an ad in a mobile application to a video in a store. Combine various communication formats and launch omnichannel advertising campaigns.
keywords	group, media, blogger, name, type, email, phone, company, role, comment, cookies, commerce, stories, sales, lift, mail, cookie
upstreams
downstreams
nslookup	A 176.57.65.141
created	2025-05-31
updated	2025-05-31
summarized	2025-06-05

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