Summary

Katja Heintschel, managing director of the ZAW, interviews Dr. Claudia Hammer from the German Wine Academy about the latest developments in the German wine industry. The ZAW's leadership perspective is strengthened through cooperation with the German Advertising Council. The focus is on the strategy of penetrating the global market.

In addition to Weinberaum, there are other areas such as the German automotive industry.

Wine, automobile, strategy and globalization

Title

Wines with origin

Description

Wines with origin

Keywords

deutschlands, oder, europas, pfalz, saale, sachsen, system, deutschland, japan, schweiz, china, gilt, dies

NS Lookup

A 85.215.223.9

Dates

Created 2026-04-13

Updated 2026-04-14

Summarized 2026-04-14