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domain	voxcomm.org
summary	Technology advancements, particularly generative AI and data usage, are increasingly crucial for agencies supporting clients' needs. They must focus on providing creativity, brand insights, and human understanding while also avoiding potential pitfalls such as short-termism. The traditional Request for Proposal (RFP) process is recognized as a race to the bottom, serving neither agency nor client interests. Agencies should embrace innovation to create sustainable competitive advantage while prioritizing long-term brand meaning and ensuring respectful consumer engagement with generative AI technology.
title	Our Manifesto - VoxComm
description	Our Manifesto - VoxComm
keywords	agencies, value, creativity, clients, will, technology, business, data, agency, businesses, more, growth, stand, brand, talent, services, there
upstreams	adnetzero.com
downstreams
nslookup	A 67.205.23.87
created	2025-03-22
updated	2025-03-23
summarized	2025-03-23