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domain	superweek.hu
summary	This talk addresses the challenges of identifying and tracking AI agent interactions on a website, particularly within Google Analytics 4 (GA4). It highlights the nascent state of industry standards and the need for innovative approaches to analyze the increasing number of AI touchpoints users have. The core issues discussed include: * Identifying Human vs. Agent Behavior: Determining whether website activity originates from a human user or an AI agent. * User Discovery: Understanding how users are finding and engaging with content through AI interfaces. * AI Interface Engagement: Strategizing how to effectively respond to users interacting with AI. * Agent Tracking: Developing methods to track and analyze AI agent experiences, acknowledging the lack of established standards. * GA4 Anomaly Detection: The technical challenges of building an automated anomaly detection engine for GA4, focusing on scalability, BigQuery AI functions, and privacy considerations. * Noise Reduction: The need to filter out irrelevant data to identify meaningful signals related to agent interactions. Ultimately, the talk advocates for a sensitive yet efficient system that proactively identifies key events without overwhelming the user experience.
title	SUPERWEEK 2026: "Five Days of Analytics" (FEB 2-6)
description	SUPERWEEK digital analytics conference is a unique, annual European gathering of data evangelists, analysts data-driven marketing professionals and thought leaders of the Modern Web Industry.
keywords	will, data, conference, tickets, more, talk, person, google, book, session, daily, accommodation, future, time, right, signals, lunch
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nslookup	A 188.226.192.226
created	2025-12-20
updated	2025-12-20
summarized	2025-12-21

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