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domain	solsten.io
summary	This text discusses the importance of creating targeted and personalized marketing content based on specific psychological traits and consumer behaviors. It highlights that 37 million Gen Z TikTok users are sensitive altruists, while 490 million Gen Z TikTok users are confident socializers. Additionally, it mentions visionaries achievers (7.2M) and eco-conscious consumers who prefer risk-adverse improvisers (41M). The text also advocates for audience-first creators to generate engaging Instagram captions, emphasizing that generic AI-generated content does not perform well. It suggests leveraging data-driven personalization with real user insights rather than theoretical predictions or generic frameworks. The recommended approach includes creating tailored content based on specific consumer profiles (like Nike's), using exact psychological trait percentiles and behavioral forecasting based on actual users' data. This personalized marketing strategy is predicted to yield higher engagement, conversion rates, and CPC costs compared to a one-size-fits-all approach.
title	Solsten: Consumer Insights On Demand
description	Know exactly what resonates with any audience — and why — using the world’s most actionable consumer insights platform.
keywords	audience, content, real, data, people, access, insights, users, specific, marketing, solutions, first, audiences, segment, predictions, build, consumer
upstreams
downstreams
nslookup	A 76.76.21.21
created	2025-11-09
updated	2025-11-25
summarized	2025-11-25

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