Summary

RMS TOP Kombi has surpassed the ORF’s total offering in listeners among the 14-49 age demographic for the first time, expanding its lead by three points according to the Radiotest 2025_4. Key discussion points include the underestimated advertising potential of radio, the impact of technology, data, and AI on audience targeting, and the increasing importance of audio within the media landscape, even for smaller advertising budgets. The report focuses on RMS’s role as a marketer for private radio stations, highlighting trends like digital audio and podcasts.

Title

RMS Austria

Description

RMS - The Audio Marketer

Keywords

audio, radio, portfolio, austria, medium, euro, hertz, navigation, sender, streams

NS Lookup

A 185.48.220.44

Dates

Created 2026-03-09

Updated 2026-03-09

Summarized 2026-03-13