Summary

Strategic Marketing has deeply analyzed its role as a brand's most valuable asset, highlighting the importance of time and long-term experience. This content offers a clear view of how the professionalization of an industry depends not only on its products but on its ability to continually evolve. In this new episode, Ibargen addresses the crucial update in consumer measurement, updating the Target Group Index TGI study to reflect a new perspective towards a scheme of four annual waves starting in 2026, reaffirming the need to adapt strategies to these seasonal changes.

Title

Advertising and Marketing - What you need to know in P&M Magazine

Description

Learn everything about advertising and marketing in Colombia and the world in P&M magazine. 40 years communicating, co-creating, convening and connecting the sector.

Keywords

colombia, para, email, festival, pandora, group, video, premium, ford, marketing, picnic, stitch, nostalgia, must, have, newsletter

NS Lookup

A 65.8.202.114, A 65.8.202.39, A 65.8.202.129, A 65.8.202.22

Dates

Created 2026-03-09

Updated 2026-03-31

Summarized 2026-04-01