Summary

The article highlights how a global retailer like Holland Barrett leverages technology to drive sustainable commerce. Key strategies include using AI search to capture and structure valuable customer data, thereby boosting conversion rates for 31 shoppers by validating product claims and reducing regulatory risk. These efforts empower marketing teams to execute with confidence, ensuring aligned industry standards across global compliance. Additionally, the company emphasizes growing the customer journey to build trust and repeat purchase loyalty for values-driven shoppers. The strategy integrates provenance insights to make more sustainable choices for 93% of global shoppers, supported by 10 years of deep domain expertise in consumer product data. This initiative aims to capture a significant share of the 456B values-driven customer opportunities.

Title

Provenance | Sustainability Marketing Technology

Description

Provenance is the global leader in sustainability communications technology for consumer goods brands. Accelerate growth with trusted sustainability claims.

Keywords

claims, product, values, provenance, brands, search, data, retailers, sustainability, customers, more, compliance, demo, trust, marketing, book, revenue

NS Lookup

A 15.197.253.240, A 3.33.249.164, A 52.223.53.203, A 99.83.185.157

Dates

Created 2026-03-14

Updated 2026-03-30

Summarized 2026-03-31