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domain	perpetua.io
summary	Megan Loveland, Associate Manager of Etail and Distributors at Crocs, discusses her team's use of Amazon advertising tools to optimize campaigns and increase budgets for peak events like Prime Day. They have set a goal of achieving an ACoS (Advertising Cost of Sales) of 5 and are utilizing negative match keywords for search terms with no conversions. Additionally, they plan to increase spending on category keywords and decrease spend on those that organically rank as number one. Loveland also mentions their success using Perpetua's tools for transparency and control, helping them achieve their goals at scale.
title	eCommerce Advertising Software \| Perpetua
description	Perpetua provides eCommerce advertising software and managed services for marketplaces including Amazon and Instacart — plus solutions for Amazon DSP, OTT and Google ads.
keywords	growth, advertising, increase, total, sales, demo, true, optimization, impact, budget, media, book, drive, performance, business, amazon, market
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nslookup	A 172.66.40.100, A 172.66.43.156
created	2025-07-21
updated	2025-08-28
summarized	2025-08-28