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domain	mightily.com
summary	Integrated Approach developed a comprehensive digital and traditional media strategy for Country Boy, targeting job-seeking and career-curious audiences across devices. The strategy included: 1. Digital Audio: Branded Power Up and voiceover audio ads on streaming platforms generated high engagement, with peak Listen-Through Rates (LTR) of 95.29% in August, surpassing industry standards. 2. Key Positioning Statement: Country Boy embodies the warm, genuine spirit of Kentucky, offering authentic connection and lasting memories through high-quality craftsmanship, old-fashioned ingenuity, and a touch of down-home charm in every sip. The strategy combined awareness-driven audio and video assets with effective paid search and display efforts to reach the target audience effectively.
title	Web Development, Branding, Creative, & Media Services \| Mightily
description	Mightily is an award-winning agency specializing in web design, branding, creative, and media services to help you create and connect.
keywords	brand, country, kentucky, arts, positioning, website, site, video, performing, messaging, community, beer, work, louisville, brewing, guide, approach
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nslookup	A 165.227.195.229
created	2025-11-06
updated	2025-11-06
summarized	2025-11-10