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domain	media4growth.com
summary	Ashish Limaye, CEO of Craving Digital, emphasizes that technology is revolutionizing Out-of-Home (OOH) advertising by enhancing its creative capabilities. He argues that OOH is no longer an optional marketing tool but a crucial, fundamental aspect in today's digital age. Simultaneously, Arpit Jain, Director at Arkade Developers, highlights the importance of building trust and recall through OOH advertising in the Real Estate sector. He underscores that OOH is becoming increasingly vital for real estate developers, as it aids in establishing credibility and long-lasting impressions among potential clients. In summary, both experts stress that technology is driving advancements in OOH advertising, making it an essential component of modern marketing strategies across various industries, particularly Real Estate.
title	OOH & DOOH News, Campaigns & Insights \| Media4Growth
description	Media4Growth delivers daily OOH & DOOH news, campaigns, adtech insights, and event updates from India’s outdoor advertising industry.
keywords	months, campaigns, asia, insights, media, industry, days, planning, brand, markets, campaign, news, advertising, more, audience, data, measurement
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nslookup	A 5.9.28.115
created	2025-11-07
updated	2025-11-09
summarized	None