Summary

The guide titled "Il primo manuale italiano di Marketing sociale per la salute e per il clima," authored by Giuseppe Fattori, serves as the definitive reference on social marketing within Italy. Published by Griffith University, this edition addresses the pivotal role of this approach in the contemporary global economic landscape. The text critically examines how organizations and leaders can leverage social marketing to foster long-term social sustainability, specifically by focusing on the health and environmental dimensions. It posits that while traditional methods are often insufficient, social marketing offers a distinct framework for navigating these complex challenges effectively and sustainably. Fattori argues that integrating these strategies into business culture and management ensures resilience in the face of rapidly changing global conditions.

Title

Marketing sociale | Italian Social Marketing Association

Description

Italian Social Marketing Association

Keywords

marketing, social, italian, association, newsletter, salute, health, solo, international, menu, home, cultures, primo, philip, fast, fashion, interaction

NS Lookup

A 192.0.78.195, A 192.0.78.171

Dates

Created 2026-04-14

Updated 2026-04-15

Summarized 2026-04-15