domain | marcommnews.com |
summary | **Summary:**
1. **Costa Coffee Announces "Made With Heart" Brand Platform:** - Costa Coffee unveils its new global brand platform, "Made With Heart." - This is their most significant marketing campaign in recent years. - The campaign celebrates everyday coffee rituals and experiences.
2. **VCCP Media's "Hacking the Attention Economy":** - VCCP Media, in collaboration with Dr Karen Nelson-Field and Amplified, releases a pioneering report titled "Hacking the Attention Economy." - The research demonstrates that advertisers can drive brand results within just 1.5 seconds by using distinctive assets. - This proves that brands can effectively capture audience attention swiftly. |
title | Marketing Communication News – Marketing. Communication. News. |
description | Marketing Communication News – Marketing. Communication. News. |
keywords | newsroom, media, coffee, launches, comments, campaign, attention, performance, series, star, parade, brand, groundbreaking, karen, nelson, field, company |
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nslookup | A 162.241.240.196 |
created | 2025-04-12 |
updated | 2025-05-18 |
summarized | 2025-05-18 |
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