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domain	incrowdsports.com
summary	InCrowd partnered with a major sporting event to drive digital sports marketing success through data-driven initiatives. Key achievements include a 20x ROI through increased revenues across multiple streams (tickets, memberships, retail, streaming), a 5x ROI in Managed Marketing Services, and significant growth in audience reach – including a 208% increase in known opts-in, 157% increase in social media impressions, and 246% increase in social views compared to previous tournaments. They facilitated a collaborative digital transformation, resulting in a marketable database growth of 107 (YoY), personalized cross-channel experiences with 2 million in-app video views, and a growing audience for a new event format (174 increase in marketable users). The project utilized a subscription platform and digital ticketing solution with 2.5 million monthly active users, focusing on high traffic, engagement, and value. InCrowd’s approach centered on understanding and leveraging fan data for targeted content delivery, as highlighted by Watford FC’s Data Research Manager, Connor Church.
title	InCrowd \| Digital Sports Marketing Specialists
description	InCrowd are digital sports marketing specialists, offering advisory and implementation services across data, content & technology.
keywords	data, content, project, strategy, view, more, platforms, commercial, work, fans, inventory, value, high, channels, experiences, working, future
upstreams
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nslookup	A 198.202.211.1
created	2026-02-16
updated	2026-02-16
summarized	2026-02-19

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