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domain	hockeystack.com
summary	Doug Cone, Director of Growth Marketing and Operations at an unspecified company, discusses the shift from Bizible to HockeyStack for analytics and operations. He shares a case study on Planful, detailing how this transition improved their marketing team's efficiency in analyzing performance and gaining insights. Rowan Tonkin, CMO of Planful, explains how HockeyStack enhanced visibility for their marketing team. They can now efficiently analyze performance and gain comprehensive insights. The website also features a template for an Enterprise PLG Dashboard and a LinkedIn Ads Playbook created by HockeyStack. These resources help optimize go-to-market strategies using connected buyer journeys, syncing third-party intent signals with ad platforms, and utilizing AI initiatives. Atlas is highlighted as HockeyStack's data foundation, ingesting, unifying, and acting on GTM data across marketing and sales. Its AI initiatives, however, have faced failures due to underlying data issues.
title	AI GTM - B2B Revenue Data Intelligence Platform \| HockeyStack
description	HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.
keywords	case, study, marketing, data, team, account, sales, intelligence, insights, revenue, operations, performance, growth, strategy, read, demand, odin
upstreams
downstreams
nslookup	A 104.26.2.78, A 172.67.71.241, A 104.26.3.78
created	2025-11-09
updated	2025-11-12
summarized	None

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