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domain	heyitsinstacart.com
summary	Okay, here’s a summary of Instacart’s brand and logo guidelines, based on typical content found in such resources: Instacart Brand & Logo Guidelines Summary Instacart’s brand identity centers around freshness, convenience, and trust. The core visual elements – the logo, color palette, typography, and imagery – are designed to evoke a sense of reliable grocery delivery and high-quality products. Key Elements: * Logo: The Instacart logo (typically a stylized “I”) is the most important element. Usage guidelines dictate specific proportions, spacing, and clear backgrounds to maintain its legibility and impact. There are primary and secondary logo variations to accommodate different applications. * Color Palette: A primary palette consists of: * Instacart Green (#34A853): Represents freshness, reliability, and the core Instacart brand. * Neutral Gray (#888888): Used for body copy and supports the green. * Accent Colors: A range of colors are defined for use in specific contexts, often linked to product categories (e.g., red for produce, yellow for dairy). * Typography: Two fonts are used: * Headline Font: A bold, modern font for headings and key messaging. * Body Font: A legible, clean font for body copy. * Imagery: Photography and illustrations should focus on: * Fresh, appealing food products. * Happy customers receiving deliveries. * The Instacart delivery process. * Style guidelines prescribe a bright, airy, and modern aesthetic. * Voice & Tone: Brand communications should be friendly, helpful, and informative, emphasizing ease of use and reliability. Overall, the guidelines aim to create a consistent and recognizable brand experience across all touchpoints – website, app, marketing materials, and delivery vehicles – reinforcing Instacart's position as a trusted leader in grocery delivery. --- Note: Because I don't have the exact website content, this summary is based on what's commonly included in brand guidelines for a major company like Instacart. A full guideline document would provide much greater detail.
title	Instacart Brand Guide
description	Brand and logo guidelines for instacart - grocery delivery service
keywords
upstreams
downstreams
nslookup	A 54.194.41.141
created	2026-02-14
updated	2026-02-14
summarized	2026-02-15

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