Summary

On September 25, 2025, the Czech Publisher Exchange CPEx team joined Adform Summit for a collaborative discussion about the future of digital advertising identity and AI integration within the programmatic ecosystem. Speakers shared insights from past events that revealed the critical need for a unified approach.

They emphasized how AI capabilities, specifically machine learning, can revolutionize the traditional advertising landscape. This technology enables businesses to create compelling, personalized content tailored to each individual user in real-time. The exchange highlighted this potential to boost conversion rates by making ad offers more effective, efficient, and context-aware. The session concluded by outlining the next steps for collaboration between different industries and institutions to build a robust digital advertising future.

Title

CPEx – the best of Czech RTB

Description

Czech Publisher Exchange (CPEx) is an association of leading Czech online media operators. We make advertising spaces available using RTB technology.

Keywords

czech, publisher, exchange, cookies, banner, praha, letos, stream, data, blog

NS Lookup

A 217.11.249.137

Dates

Created 2026-03-14

Updated 2026-03-30

Summarized 2026-03-31