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domain	braze.com
summary	Braze is a customer engagement platform that offers an integrated solution for unifying, activating, and distributing data across various channels. It provides features like cross-channel messaging, journey orchestration, AI-driven decisioning, and reporting through its Braze Data Platform and BrazeAI Decisioning Studio. Key capabilities include: 1. BrazeAI Decisioning Studio: Enables 1:1 personalization at scale for delivering tailored messages. 2. Journey Orchestration: Allows creating multi-step, cross-channel experiences to optimize customer journeys. 3. BrazeAI Agents: Utilizes AI agents for scaling engagement with always-on support. 4. Reporting and Analytics: Offers tools to analyze performance and uncover insights from data. The platform supports various channels such as email, mobile app messaging, web messaging, SMSRCS, WhatsApp, LINE, and more. Braze's solutions cater to diverse industries like retail, eCommerce, financial services, travel, hospitality, media entertainment, gaming, on-demand, and QSR. The company focuses on empowering brands to optimize onboarding, boost productivity, improve acquisitions, reduce churn, and increase engagement through AI-driven strategies. With a growing community of resources like case studies, blog posts, reports, videos, and webinars, Braze aims to help users learn, grow, and excel in customer engagement using AI technologies.
title	Braze Customer Engagement Platform
description	Power customer-centric interactions between consumers and brands in real-time.
keywords	customer, engagement, data, platform, channel, cross, messaging, increase, support, more, partners, back, technology, solutions, product, channels, orchestration
upstreams
downstreams
nslookup	A 104.17.228.60, A 104.17.227.60
created	2025-11-09
updated	2025-11-10
summarized	2025-11-13

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