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| domain | bionic-ads.com |
| summary | **Summary:** The content discusses various aspects of media planning and buying, along with relevant tools and processes. Here's a summarized breakdown: 1. **Definitions:** - *Media Planning*: The process of determining the best mix of media to achieve marketing objectives. - *Media Plan*: A strategic document outlining advertising placement for a specific product or brand. - *Media Buying*: Negotiating prices and purchasing ad space. - *Media Planner*: Professionals responsible for developing effective advertising plans. - *Media Mix Modeling*: Statistical analysis to optimize media allocation. - *Podcasts*, *free tools*, and *calculators* are also mentioned as resources for media planners. 2. **Templates**: - Anatomy of a Media Plan - Media Plan Template - Media Authorization Template - Placement Naming Convention Template 3. **Calendars**: - Broadcast Calendar 2024 and 2025 4. **Training Programs**: - FREE Media Planning and Media Buying Training Programs 5. **Processes**: - The 9 Steps of the Media Planning Process - The 11 Steps of the Media Buying Process 6. **Terminologies**: - Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising explained. 7. **Media Planning Basics**: - The 10 Parts of a Media Plan - Gross Media Cost vs Net Media Cost 8. **Publications**: - The 16 Best Trade Publications for Media Planners 9. **Software**: - Cost of Media Planning and Media Buying Software - AI opportunities in media planning and buying - Bionic Media Planning and Media Buying Tools demo and review 10. **Advertising Pacing**: - Definition and formula explained. The content aims to provide comprehensive knowledge on media planning and buying processes, tools, best practices, and industry trends. |
| title | Bionic Advertising Systems - Smarter Media Planning & Buying |
| description | Want smarter media buying? Bionic is the only all-in-one software that automates media planning and media buying across all media channels, in all markets. |
| keywords | media, planning, buying, advertising, plan, joseph, more, patrick, santiago, miss, bill, demo, tools, cost, search, news, software |
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| downstreams | |
| nslookup | |
| created | 2025-04-12 |
| updated | 2025-05-10 |
| summarized | 2025-05-10 |
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