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domain	benefitspro.com
summary	The Broker Innovation Lab recognizes successful brokers and stakeholders adapting to the evolving benefits market. Its resources include podcasts, webcasts, and a resource center covering topics like benefits sales strategies, enrollment, practice management, and HR technology. Key areas of focus include: Core and Group Health, Voluntary Benefits, Consumer Driven Health Care, Health Care Reform, Retirement, and Wellness. Recent coverage highlights include CVS Health’s perspective on new PBM mandates, a Social Security COLA estimate of 2.8%, the lack of operational readiness for AI in health systems, and trends in cost-containment, Amazon Pharmacy expansion, ICHRA coverage, and commuting distances.
title	BenefitsPRO: Employee Benefits News, Trends & Sales Tips \| BenefitsPRO
description	BenefitsPRO.com is the leading source of employee benefits news, trends, opinions, and sales tips for benefit brokers, managers, and retirement advisors.
keywords	benefits, health, coverage, broker, expo, care, advisor, retirement, sales, more, make, regulation, cost, will, pharmacy, transparency, employees
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nslookup	A 104.18.22.91, A 104.18.23.91
created	2026-02-15
updated	2026-02-15
summarized	2026-02-16