Summary

In 2017, the Whittaker family sold their OZtrail business to Odyssey Private Equity, marking a major shift in the company's ownership. This acquisition coincided with the formation of Adventure Operations, a new venture linked to Companion Brands acquired from the McLaughlan family in 2018. This strategic expansion allowed the company to enter a new market segment by merging with other entities.

Following the successful sale of OZtrail and the establishment of Adventure Operations, the Whittaker family continued their outdoor product journey through these combined operations. The new structure enabled the company to grow its customer base significantly while maintaining its core focus on Australian-inspired and designed outdoor goods for families seeking fun outdoors. By leveraging the acquired Adventure Operations and companion brands, the group successfully navigated the complexities of modern commercial expansion.

Title

Adventure Operations – A portfolio of trusted and iconic brands

Description

Adventure Operations – A portfolio of trusted and iconic brands

Keywords

adventure, operations, australia, products, quality, australian, more, brands, careers, years, family, companion, brand, contact, decades, range, distribution

NS Lookup

A 104.21.60.207, A 172.67.201.125

Dates

Created 2026-04-11

Updated 2026-04-21

Summarized 2026-04-21