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domain	thinktv.nz
summary	Summary: The article discusses three profanities often associated with media restrictions: "the F word," "the C word," and "the TV word" (likely a euphemism for a specific swear word on TV). It argues that despite their differences in spelling or form, they all provoke the same reaction when used in certain contexts. The article then transitions to discussing a paradox in television advertising, using a simple chart to illustrate how increasing ad spend doesn't necessarily translate into larger audience reach due to factors like audience fragmentation and DVR usage.
title	Under Construction
description	Under Construction
keywords	read, more, view, article, steal, presentations, reach, advertising, quote, attention, says, word, chart, audience, total, charts, brand
upstreams
downstreams
nslookup	A 75.2.70.75, A 99.83.190.102
created	2025-03-29
updated	2025-05-11
summarized	2025-05-11