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| domain | xchng.io |
| summary | The content discusses a new approach to advertising that aims to facilitate the workflow of buying and selling ads through smart contracts, enable audience targeting and activation, improve ad-spend efficiency and security, adopt a next-generation advertising system-of-record for all participants, and tokenize digital ads as an asset class. This approach opens up competition against Kochava Collective while enabling wide adoption of XCHNG and increasing the value of the system across the industry. |
| title | Blockchain standard for Digital Marketing | XCHNG.io |
| description | Introducing the XCHNG Platform, a digital advertising ecosystem with an open and unified blockchain framework. Learn more and join XCHNG.io. |
| keywords | advertising, system, open, collective, paper, framework, audiences, press, white, will, efficiency, industry, peer, buying, record, true, terms |
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| nslookup | A 3.23.159.70 |
| created | 2024-02-13 |
| updated | 2024-10-21 |
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