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| domain | thinkbox.tv |
| summary | Thinkbox is a marketing body focused on commercial TV advertising in the UK. The website provides resources and information covering various aspects of TV advertising, including: * Getting on TV: Methods like spot advertising, BVOD (Broadcast Video on Demand), sponsorship, and advanced TV. * Understanding TV Advertising: Explanations of concepts like reach, frequency, flighting, targeting, and measurement metrics for different formats. * TV Advertising Effectiveness: Research and data on the effectiveness of TV advertising, including studies on brand longevity, attention, profitability, and creative impact. * Advanced TV: Details on advanced TV technologies and buying strategies. * Accessibility: Information on making TV ads accessible to diverse audiences. * Sustainability: Initiatives like ITV’s “The Greenprint” and Channel 4’s “Change Climate Season”. * Tools and Resources: Includes the Media Mix Navigator, Barb data, training courses, and research reports. |
| title | Home | Thinkbox |
| description | Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms. |
| keywords | advertising, media, navigator, effectiveness, training, content, reach, report, getting, marketing, research, back, business, charts, profit, ability, case |
| upstreams | skymedia.co.uk, skymedia.ie |
| downstreams | twitter.com, linkedin.com, bsky.app |
| nslookup | A 63.176.8.218, A 35.157.26.135 |
| created | 2024-02-14 |
| updated | 2026-01-27 |
| summarized | 2026-01-30 |
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