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domain	thinkbox.tv
summary	Thinkbox is a marketing body focused on commercial TV advertising in the UK. The website provides resources and insights covering various aspects of TV advertising, including its effectiveness, targeting, and different formats like spot advertising, BVOD (Broadcast Video on Demand), and advanced TV. Key content areas include: * Getting on TV: Guidance on various methods, including sponsorship, content partnerships, and BVOD buying. * TV Advertising Basics: Explanations of concepts like reach, frequency, flighting, and ad breaks. * Advanced TV: Information on advanced TV technology, measurement, and buying strategies. * Research & Data: Reports and studies on advertising effectiveness, brand longevity, and the impact of TV on consumer behavior (e.g., Nickable Studies, Profit Ability). * Measurement & Analysis: Tools and data sources like Barb (the industry standard for audience measurement) and the Media Mix Navigator. * Creative & Planning: Insights into creating effective TV ads and understanding audience preferences. The site also offers training resources and case studies to support marketers' understanding and utilization of TV advertising.
title	Home \| Thinkbox
description	Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms.
keywords	advertising, media, navigator, effectiveness, training, content, reach, report, getting, marketing, research, back, business, charts, profit, ability, case
upstreams	skymedia.co.uk, skymedia.ie
downstreams	twitter.com, linkedin.com, bsky.app
nslookup	A 63.176.8.218, A 35.157.26.135
created	2024-02-14
updated	2026-01-27
summarized	2026-02-14

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