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domain	thinkbox.tv
summary	Thinkbox is a UK-based organization that serves as the marketing body for commercial television, encompassing all forms of TV advertising. They offer comprehensive resources on the power and effectiveness of TV advertising, including content on getting on TV, different ways to use TV, making affordable ads, testing TV advertising, and more. Key topics covered include: 1. Measuring results and reviewing for effective TV campaigns 2. Understanding various TV ad formats (spots, BVOD, sponsorship content) 3. Targeting audience segments through time lengths, flights, and creative opportunities 4. Introducing advanced TV concepts, such as programmatic TV, addressable TV, and connected TV advertising 5. Exploring accessible TV advertising for diverse audiences, including those with disabilities 6. The impact of TV on climate action through campaigns like Channel 4's Change Climate Season and ITV's Greenprint report 7. Media Mix Navigator, a tool providing guidance on media mix strategy 8. Training resources, such as online courses and bespoke advertiser training 9. Strategies for marketing effectiveness during economic downturns 10. Various reports and studies highlighting TV advertising's impact, ROI, and industry trends.
title	Home \| Thinkbox
description	Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms.
keywords	advertising, media, navigator, effectiveness, report, training, content, reach, business, marketing, research, profit, ability, case, getting, back, charts
upstreams	skymedia.co.uk, skymedia.ie
downstreams	twitter.com, linkedin.com, bsky.app
nslookup	A 63.176.8.218, A 35.157.26.135
created	2024-02-14
updated	2025-10-27
summarized	2025-10-28

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