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| domain | thinkbox.tv |
| summary | Thinkbox is a UK marketing body that aims to promote the power and potential of television advertising. They offer information, research, and insights on TV advertising to help businesses understand its benefits, reach target audiences, and make informed decisions about their campaigns. Some key aspects covered by Thinkbox include: 1. Why TV Advertising? - Discusses the importance of TV advertising for businesses across various sectors. 2. Getting on TV - Provides guidance on creating an affordable TV ad and testing its effectiveness. 3. TV Advertising Basics - Explains different ways to use TV ads and their cost structure. 4. BVOD (Broadcaster Video on Demand) - Introduces the concept, opportunities, and buying strategies for BVOD advertising. 5. Advanced TV - Defines advanced TV and its benefits, as well as its practical applications and buying options. 6. Accessible TV Advertising - Offers guidance on creating accessible ads for people with disabilities or special needs. 7. Sustainability and Climate Action in Advertising - Examines how advertising can contribute to tackling climate change through initiatives like The Greenprint by ITV. 8. TV and Channel 4's Change Climate Season - Discusses the role of television in raising awareness about climate issues and driving positive action. 9. Thinkbox Research - Provides access to various research papers and insights on topics such as profitability, context effects, and media signaling. 10. Media Mix Navigator - A tool that helps advertisers optimize their media mix by analyzing data from various sources. Thinkbox's main goal is to help businesses leverage the power of TV advertising to reach their target audiences effectively and maximize their return on investment. |
| title | Home | Thinkbox |
| description | Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms. |
| keywords | advertising, media, great, more, nothing, training, effectiveness, navigator, reach, report, getting, back, research, find, power, business, cost |
| upstreams | |
| downstreams | twitter.com, linkedin.com |
| nslookup | A 35.156.224.161, A 3.70.101.28 |
| created | 2024-02-14 |
| updated | 2024-10-23 |
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