| domain | thinkbox.tv |
| summary | Here’s a summary of the Thinkbox website content:
Thinkbox is the marketing body for commercial TV in the UK, offering resources and guidance on utilizing TV advertising effectively. The site covers a wide range of topics, including:
* Getting on TV: Explains various methods for advertising on TV, including traditional spot advertising, BVOD (Broadcast Video on Demand), sponsorship, and advanced TV. * TV Advertising Basics: Provides explanations of concepts like reach, frequency, flighting, and ad breaks. * Targeting & Measurement: Offers strategies for targeting audiences and measuring the results of TV campaigns, with a focus on tools like CFlight and the Media Mix Navigator. * BVOD: Dedicated sections explore the rise of BVOD, including creative opportunities, buying strategies, and reporting metrics. * Advanced TV: Details the use of advanced TV technologies and buying strategies. * Accessibility: Guidance on creating accessible TV advertising. * Research & Data: Features extensive research reports on advertising effectiveness, brand longevity, and the impact of TV advertising on business growth, including studies on consumer behavior and the value of TV. * Training & Tools: Provides training courses and tools like the Media Mix Navigator for planning and optimizing TV campaigns.
The site also includes data and reports from BARB (the UK’s television audience measurement agency) and resources related to creative advertising and industry trends. |
| title | Home | Thinkbox |
| description | Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms. |
| keywords | advertising, media, navigator, effectiveness, report, training, content, reach, getting, business, marketing, research, profit, ability, case, back, charts |
| upstreams |
skymedia.co.uk, skymedia.ie |
| downstreams |
twitter.com, linkedin.com, bsky.app |
| nslookup | A 35.157.26.135, A 63.176.8.218 |
| created | 2024-02-14 |
| updated | 2025-12-23 |
| summarized | 2025-12-23 |
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