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| domain | thinkbox.tv |
| summary | Thinkbox provides resources and guidance on television advertising in the UK, covering various aspects including its effectiveness, strategies, and evolving formats like BVOD (Broadcast Video on Demand) and Advanced TV. The organization offers insights into targeting, measurement, creative approaches, and the overall business case for TV advertising. Key areas of focus include: * TV Advertising Basics: Explaining the core concepts and strategies. * BVOD & Advanced TV: Examining the opportunities and buying methods for these newer formats. * Measurement & Targeting: Providing tools like the Media Mix Navigator and Barb data for assessing campaign performance and reaching specific audiences. * Creative & Strategic Guidance: Offering research, case studies, and insights into factors influencing advertising effectiveness. * Training & Resources: Providing training courses and tools to support advertisers’ understanding and execution of TV campaigns. Thinkbox acts as the marketing body for commercial TV in the UK, aiming to demonstrate the value and strategic importance of television advertising. |
| title | Home | Thinkbox |
| description | Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today’s TV in all its forms. |
| keywords | advertising, media, navigator, effectiveness, report, training, content, reach, business, marketing, research, profit, ability, case, getting, back, charts |
| upstreams | skymedia.co.uk, skymedia.ie |
| downstreams | twitter.com, linkedin.com, bsky.app |
| nslookup | A 63.176.8.218, A 35.157.26.135 |
| created | 2024-02-14 |
| updated | 2025-12-11 |
| summarized | 2025-12-12 |
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