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domain	thedrum.com
summary	Retail media is experiencing a surge in popularity, with more and more brands seeking to capitalize on the changing dynamics of the retailer-customer relationship. This trend reflects the increasing importance of retailers as key players in marketing strategies, particularly in terms of leveraging data and insights for targeted advertising. As a result, there has been an upswing in the number of brands exploring retail media opportunities to drive growth and increase their market share.
title	The latest Marketing, Advertising, Digital & Media news \| The Drum
description	The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
keywords	drum, food, marketing, show, brands, more, drink, marketers, open, will, network, media, tech, focus, opinion, awards, group
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nslookup	A 3.160.231.9, A 3.160.231.30, A 3.160.231.121, A 3.160.231.123
created	2024-02-14
updated	2024-10-21