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| domain | smartadserver.com |
| summary | Equativ offers a suite of solutions and platforms designed to enhance advertising campaigns, maximize publisher inventory value for publishers like The Drum's partner entities (Adservis, Medialia, Millward Brown), help retailers unlock retail media potential through Omnichannel offerings in Ad Gallery or Retail Media Platform across onsite/offsite channels. Their platforms include Advertiser Platform with CTV and Creative Solutions; Publisher/Distributor Platforms focusing on Monetization via SSP/Cross-Site Programmatic Buying (CSP); and a new suite of creative enhancements, all supported by research-backed tools to improve ad performance outcomes. Key initiatives highlighted are Equativ's commitment towards sustainability as demonstrated through multiple awards for Best Sustainability Initiative like GreenPMPs. The Drum also features inspiring workplaces recognized in various rankings such as Digiday Awards Europe or TechAtWork Index Worldwide 2024; showcasing a culture of purpose and innovation with high workplace satisfaction ratings, exemplified by the HappyIndex At Work recognition. Equativ's reputation is further established through accolades from AdAge for Best Place to Work (7 on Top), Stratégies ad tech awards like Kamino Retail being named "Ad Tech of the Year," Minted winning an award in 2023 and a top spot as one happy place at work worldwide. Their platforms, such as Sharethrough's inclusion among Global Power Players by AdExchanger Programmatic Power Players (Top 50) also reflect their industry-leading position. Overall, Equativ has built itself into the market not just through technological innovation but with an emphasis on ethical and sustainable practices that resonate across various sectors of media technology. |
| title | Home - Equativ |
| description | Equativ - Built To Fulfill The Promise Of Advertising Technology |
| keywords | media, retail, maestro, solutions, best, platform, video, company, research, innovation, outcomes, more, browser, does, support, technology, tech |
| upstreams | equativ.com |
| downstreams | |
| nslookup | A 34.160.41.36 |
| created | 2024-11-30 |
| updated | 2025-09-01 |
| summarized | 2025-09-02 |
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