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| domain | iabtechlab.com |
| summary | The IAB Tech Lab has released its PAIR (Publisher Advertiser Identity Reconciliation) protocol to improve the efficiency of the digital advertising industry. This development will be discussed further at the upcoming International Summit in November. The IAB Tech Lab is a global technical standards-setting body for digital advertising, focusing on improving efficiency and effectiveness within the industry. |
| title | IAB Tech Lab |
| description | Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com. |
| keywords | tech, privacy, standards, measurement, compliance, membership, read, more, news, open, canada, string, public, comment, challenges, industry, supply |
| upstreams | iab.com |
| downstreams | iab.com |
| nslookup | A 209.182.192.75 |
| created | 2024-02-24 |
| updated | 2024-10-23 |
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