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domain	dumky.net
summary	The content discusses an alternative to Google Analytics called Snowplow for a web analytics pipeline. It highlights how expensive Heroku, which hosts Snowplow, can be and introduces a minimal serverless version of Snowplow open source on Google Cloud Platform (GCP) using Terraform. The deployment process takes only 5 minutes and allows full ownership over the data from collection to custom data models. The article also explains the challenges faced in solving the problem of web analytics due to misconceptions such as considering websites easy, assuming they are visited by people, believing that web analytics is about tracking people, thinking all necessary tools are available, and undervaluing its importance.
title	Beyond Measure
description	Hi! I'm Dumky, author of [The Fundamentals of Analytics Engineering](https://amzn.to/43KxIik). I write about mostly technical topics related to analytics and data.
keywords
upstreams	3quarksdaily.com
downstreams
nslookup	A 104.21.91.23, A 172.67.208.216
created	2024-10-13
updated	2024-10-22