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domain	bbbprograms.org
summary	The US Federal Trade Commission (FTC) is proposing a rule to ban fake customer reviews and testimonials in online advertising. This has led some industry professionals to suggest that artificial intelligence (AI) should be used for monitoring such content. Mary Engle, the executive vice president of policy at BBB National Programs, acknowledges that AI has a role in this process. Meanwhile, Laura Brett, Vice President of the National Advertising Division, highlights the importance of clear and truthful green advertising while discussing how companies can build consumer trust in green claims. The FTC's updated Green Guides, which will be released in 2024, emphasize transparency in environmental marketing.
title	BBB National Programs \| Home
description	BBB National Programs fosters trust, innovation, and competition in the marketplace through self-regulation, dispute resolution, and other programs.
keywords	advertising, national, programs, privacy, division, board, program, review, press, read, decision, dispute, resolution, release, will, self, claims
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nslookup	A 44.208.249.18, A 54.156.40.238
created	2024-02-13
updated	2024-10-28