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domain	adweek.com
summary	Volkswagen appoints CMO from within to drive brand into the future. In an effort to modernize their approach to programmatic media, Artificial intelligence is also being explored as a way to streamline media transactions and improve efficiency in this area. The Volkswagen Group's new Chief Marketing Officer, who has previously worked with the company, will spearhead this initiative. Complex Media recently announced it has been acquired by Live Shopping Platform Ntwrk for $108 million. This acquisition is seen as a strategic move to expand Complex Media's reach and enhance its capabilities in the digital media landscape. PPSA campaigns have continued to be popular, with a nostalgic campaign celebrating the impact of America's longest-running PSA, Smokey Bear, recently being launched by The North Face. In the world of sports broadcasting, CNN has announced that they will be saying goodbye ahead of their new schedule, while Universal Orlando Resort has appointed Lucky Generals to help launch its Epic Universe. Additionally, CBS News recently refuted claims that it seized personal files from Catherine Herridge's iCloud account. Amazon is also set to sunset Freevee as a part of streamlining its ad and product efforts. Ratings reportedly played a role in ABC News leadership shakeup. Adweek has covered this news extensively. Finally, the new Super Bowl advertisements have been widely discussed, with some of them being featured on the "Adweek Podcasts" series.
title	Adweek
description	Breaking News in Advertising, Media and Technology
keywords	super, bowl, commercials, marketing, media, news, brand, mark, campaign, agencies, commerce, creativity, performance, leadership, rebecca, stewart, stephen
upstreams	disneyadvertising.com
downstreams
nslookup	A 141.193.213.20, A 141.193.213.21
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created	2024-02-26
updated	2024-02-26